Web Survey Bibliography
At the ESRA 2011 conference, we presented findings from an eye-tracking experiment (which examined whether placing the input fields (i.e., radio buttons or check boxes) to the left or to the right of the answer options in closed-ended questions enhances usability and facilitates the response process. The results indicated that respondents required less cognitive effort (operationalized by fixation times, fixation counts, and number of gaze switches between answer options and answer boxes) to select an answer when the input fields appeared to the left of the answer options. In this study, however, the white space between answer boxes and answer options was not equal between conditions. While the boxes were close to the answer options in the "left" condition, more space was visible between the boxes and the answer options in the "right" condition mimicking possible paper-based questionnaires. However, to alleviate this potential problem and to strengthen the internal validity of the experiment we re-ran the experiment with a larger sample (N=81) keeping the distance between boxes and answer options identical between conditions. Respondents were randomly assigned to one of three layouts with answer boxes appearing to the left of left-aligned answer options, answer boxes appearing to the right of left-aligned answer options, or answer boxes appearing to the right of right-aligned answer options. In the analyses we will again look at the cognitive effort indicators mentioned above and we will discuss the new findings in light of our previous results.
Homepage of Conference (Abstract & Programme)
Web survey bibliography - Galesic, M. (10)
- Does left still feel right? The optimal position of answer boxes in Web surveys - revisited; 2013; Lenzner, T., Kaczmirek, L.,Galesic, M.
- Sample composition discrepancies in different stages of a probability-based online panel; 2013; Bosnjak, M., Haas, I., Galesic, M., Kaczmirek, L., Bandilla, W., Couper, M. P.
- Seeing Through the Eyes of the Respondent: An Eye-tracking Study on Survey Question Comprehension; 2011; Lenzner, A., Kaczmirek, L., Galesic, M.
- Interactive feedback can improve accuracy of responses in web surveys; 2009; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- Is this e-mail relevant? An eyetracking experiment on how potential respondents read e-mail invitations...; 2009; Kaczmirek, L., Faaß, T., Galesic, M.
- What is Sexual Harassment? It Depends on Who Asks! Framing Effects on Survey Responses; 2007; Galesic, M., Tourangeau, R.
- Response time measurement in the lab and on the Web: A comparison; 2007; Galesic, M., Reips, U.-D., Kaczmirek, L., Czienskowski, U., Liske, N., von Oertzen, T.
- Dropouts on the Web: Effects of Interest and Burden Experienced During an Online Survey; 2006; Galesic, M.
- An Experimental Comparison Of Web And Telephone Surveys; 2005; Fricker, S., Galesic, M., Tourangeau, R., Yan, T.
- Work-life balance among Croatian employees: role time commitment, work-home interference and well-being...; 2002; Sverko, B. B., Araasic, L., Galesic, M.